PRIVACY POLICY

Last Updated: [1/1/2025]

This Privacy Policy explains how Personal Care Assistance LLC (“we,” “us,” or “our”)—a home care/home health agency located at 1821 University Avenue West, Ste 158, Saint Paul, Minnesota 55104—collects, uses, and discloses personal information of its customers, prospective customers, and visitors to its website at https://www.personalcareassistance.org.

1. Collection of Personal Information

We collect personal information through various means, including direct interactions, automated tracking technologies, and third-party sources. “Personal information” can include data that identifies you, such as names, addresses, phone numbers, and email addresses.

A. Information Collected Directly From You

We may collect personal information directly from you when you:

Submit forms on our website (e.g., service requests, contact forms).
Register for our home care services or caregiver opportunities.
Communicate with us via email, phone, SMS, or other methods.
Participate in our surveys or promotions.

This may include:

Personal Identification Information: Name, address, phone number, email.
Service-Related Information: Home care requests, patient preferences.
Payment Information: For billing, if applicable.

B. Information Collected Automatically From Your Device

Our website uses tracking technologies (e.g., cookies, web beacons, pixels) to collect:

Device Information: IP address, browser type, operating system.
Usage Data: Pages visited, time spent on the website, referring website.

We may use cookies to personalize your experience and enable certain features. You may disable cookies in your browser settings; however, some parts of our site may not function properly if you do so.

C. Information Collected From Advertising or Analytics Partners

We may receive data such as:

Demographic Information
Geolocation Data
Browsing History

from marketing or analytics partners (e.g., Google Ads, Facebook Ads, other digital platforms).

2. Use of Personal Information

We use the information collected to:

Provide and improve our home care services.
Coordinate home care scheduling and caregiver tasks.
Respond to inquiries and provide customer support.
Send appointment reminders and health-related updates via email or SMS (with your explicit consent).
Comply with regulatory requirements (e.g., DHS or PCA licensing standards).

We may also use cookies and analytics to:

Enhance website performance.
Understand visitor behavior.
Tailor service offerings.

3. Disclosure of Personal Information

We do not sell or rent your personal information. However, we may share your data with:

Service Providers: For payment processing, email/SMS communications, analytics.
Government Agencies: If required for compliance (e.g., care licensing).
Legal/Regulatory Requirements: When necessary to comply with laws or protect our rights.
Caregiver/Client Coordination: For matching clients with appropriate caregivers under strict confidentiality.

Third-Party Service Providers We Use

RingCentral (for SMS communications)
Google Analytics (website analytics)
[Insert Payment Processor] (secure payments)
Zoho Recruit or similar (for caregiver application processing)

If you interact with these providers’ tools, your data may also be governed by their privacy policies.

4. SMS/Text Messaging Communications

With your prior explicit consent, we may send text messages regarding:

Appointment reminders.
Updates on care schedules or health-related matters.
General service communications (if you’ve opted in).

How to Opt Out

Reply “STOP” to any SMS we send if you wish to unsubscribe.
You may receive a confirmation text once you opt out.

We will not share or sell phone numbers or SMS consent with any third parties. If you have questions, see our Mobile Messaging Terms and Conditions [Insert Link to Mobile T&C].

5. Your Privacy Rights

Depending on your location, you may have the right to:

Access the personal data we have about you.
Request corrections to inaccurate data.
Request deletion of your data (subject to legal requirements).
Restrict or object to certain processing.

To exercise these rights, contact us at [INFO@PERSONALCAREASSISTANCE.ORG].

6. Data Retention

Website analytics and logs are typically stored for up to 12 months.
Caregiver application data is retained per regulatory guidelines.
SMS consent records are retained to demonstrate compliance with CTIA and TCR standards.

7. Security Measures

We follow industry-standard security measures (e.g., encryption, access controls) to protect your personal data. However, no method of online transmission is 100% secure. Please contact us immediately if you suspect any unauthorized activity.

8. Embedded Content and Third-Party Links

Our site may include embedded content (e.g., videos, images). These behave as if you visited the third-party site, which may collect data independently. We encourage you to review their privacy policies.

9. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated “Last Updated” date.

10. Contact Information

If you have questions about this Privacy Policy or wish to exercise any rights, please contact us:

Personal Care Assistance LLC
1821 University Avenue West, Ste 158
Saint Paul, Minnesota 55104
Phone: 651-393-4376
Email: INFO@PERSONALCAREASSISTANCE.ORG